Brand & Performance Creative Strategist / New Delhi, India

Ads peopleactuallywatch.

Brand and performance creative for DTC and ecommerce. AI video ads with concept, craft and a performance brain.

( The pitch )

I turn brands into scroll-stopping creative. AI-powered video ads for DTC and ecommerce, built on concept, craft and a performance brain.

( What I do )

Four ways to make them look.

01

AI Video Ads

Concept-to-cut video ads for Meta, YouTube and Reels, made at the speed of your testing calendar.

  • Concept
  • Script
  • AI production
  • Edit
02

Performance Creative

Hooks, angles and variants designed around what the data says moves people to buy.

  • Hooks
  • Angles
  • Variants
  • Testing
03

Brand Strategy

Positioning and voice that make DTC brands feel like someone, not something.

  • Positioning
  • Voice
  • Story
04

Communication Design

Design with concept and meaning, trained at NID and practised across digital, print and exhibit.

  • Digital
  • Print
  • Exhibit

( About )

Concept
with meaning.

I'm Ojasi, a communication designer from the National Institute of Design who ended up where design meets growth. Today I build brand and performance creative for DTC and ecommerce brands, with AI video ads at the centre.

I work with Dekha Dekhi Studios, a multidisciplinary design studio in New Delhi making digital, print and exhibit design with concept and meaning.

Based
New Delhi, India
Trained
National Institute of Design
Studio
Dekha Dekhi Studios
Focus
AI video ads · DTC · Ecommerce
Ojasi · Delhi · NID

( Say hello )

Let's make something people watch.

Say hi